Top Clean Beauty & Wellness Essentials for 2025

The clean beauty and wellness industry has exploded in recent years, with consumers demanding transparency, sustainability, and efficacy. Whether you’re a seasoned clean beauty enthusiast or a curious beginner, this guide will walk you through the top 2025 essentials that combine science, nature, and ethical practices. From hydrating toners to gut-boosting supplements, we’ve curated a list of products that align with your health and environmental values.


Table of Contents

Why Clean Beauty & Wellness Matter

Clean beauty focuses on products free from harmful chemicals, synthetic additives, and unethical practices. Similarly, wellness products prioritize holistic health, emphasizing ingredients that nourish both body and mind. According to recent trends, 68% of consumers now prioritize “clean” labels when purchasing skincare or supplements . This shift reflects a growing awareness of how what we put on and in our bodies impacts overall well-being.


Skincare Essentials: Hydration, Clarity, and Radiance

1. Graydon Face Food Mineral Mist

  • AWARD WINNING: “Best Natural Beauty Tool” – Global Green Beauty
  • MULTIPURPOSE: This 2-in-1 pick-me-up acts as both a toner and a hydrating face mist.
  • POWERFUL FORMULA: Formulated with white tea and a mineral complex of zinc, magnesium, copper and malachite, it forms a w…

Why It’s a Staple: This multitasking mist acts as a toner, setting spray, and hydration booster. Packed with minerals like magnesium and zinc, it balances skin pH and shields against environmental stressors. Perfect for midday refreshes or pre-makeup prep .
Best For: All skin types, especially oily or combo skin needing oil control.

2. Graydon Face Foam Cleanser with Azelaic Acid

  • FRAGRANCE FREE: This fragrance-free foaming cleanser for combination skin is made with a synergistic blend of bamboo ext…
  • CLEANSING: Thoroughly removes dirt, sweat and excess sebum while keeping your skin smooth and supple.
  • MULTIPURPOSE: A gentle foam that helps to cleanse skin, visibly improve texture and address redness.

Why It’s a Staple: A gentle yet effective foaming cleanser that removes makeup and impurities without stripping moisture. Azelaic acid soothes redness and brightens tone. Bonus: It’s Canadian-made and eco-conscious .
Best For: Sensitive or acne-prone skin.

3. Cocokind Retinol Body Cream

Why It’s a Staple: Formulated with encapsulated retinol, this cream smooths keratosis pilaris (KP) and improves skin texture. Its fragrance-free, vegan formula is ideal for sensitive skin .
Best For: Body hydration and smoothing rough patches.

4. Cocokind Glow Essence

  • Glow Essence Hydrating Face Mist is a vegan essence that helps kick start hydration, boost your natural glow, and improv…
  • This facial spray contains Sea Grape Caviar to improve water retention while Blue Algae Extract smooths the skin. This m…
  • For optimal use, spritz directly onto face after cleansing and toner. Follow up with Cocokind’s Vitamin C Serum with Sea…

Why It’s a Staple: A hydrating primer and facial mist infused with sea grape caviar and linoleic acid. Use it post-makeup for a radiant glow or as a midday pick-me-up .
Best For: Dull or dehydrated skin.


Makeup That Works: Clean, Long-Lasting, and Ethical

1. ILIA Super Serum Skin Tint SPF 40

  • WHAT IT IS: An Award-Winning Tinted Serum With Light, Dewy Coverage, Mineral SPF, + Active Levels Of Skincare Ingredient…
  • WHAT TO KNOW: This Clean Skin Tint Combines Makeup, Skincare, + SPF Into One Step. With Every Wear, Skincare Actives Vis…
  • KEY INGREDIENTS: Niacinamide Helps Visibly Smooth Skin Texture + Refine Uneven Tone. Hyaluronic Acid Helps Plump Skin + …

Why It’s a Staple: A lightweight foundation-serum hybrid with broad-spectrum SPF . It blurs imperfections while protecting against blue light and pollution. Vegan and non-comedogenic .
Best For: Light-to-medium coverage seekers with sensitive skin.

2. ILIA Limitless Lash Mascara

  • WHAT IT IS: An Award-Winning Clean Mascara That Lengthens, Lifts + Separates—Now With More Planet-Friendly Packaging.
  • WHAT IT DOES: This Cult-Favorite Mascara Takes Lashes Beyond Their Limits—Naturally. The Dual-Sided Wand Catches Every L…
  • KEY CLEAN INGREDIENTS: The Naturally Derived Formula Features Arginine, A Haircare Hero That Helps Fortify + Reinforce L…

Why It’s a Staple: A flake-resistant, smudge-proof mascara enriched with biotin and hydrolyzed keratin. Removes easily with warm water, avoiding harsh removers .
Best For: Natural lash enhancement.

3. Kosas Brow Pop Pencil

  • Fill & Define: Easiest way to fill, shape, and define your brows. This dual-action pencil lets you wear your brows howev…
  • Customize your brow: Brow Pop Dual-Action has a unique dual-sided triangular tip. Use the thick side to fill in sparsene…
  • Soft, natural look: Whether you’ve experienced brow hair loss, over-tweezed (hi 90s brows), or just want more of what yo…

Why It’s a Staple: A dual-ended pencil with castor oil to condition brows. Its taupe shade suits light to medium hair tones, offering a soft, natural finish .
Best For: Blondes and brunettes needing precise application.

4. Allwon Magnetic Palette

  • DIY Magnetic Makeup Palette: you can collect your favorite eyeshadow,lipstick,blush,powder which in storage in metal iro…
  • Marble Magnetic Makeup Palette:Length Outside: 8.07 Inches,Width Outside: 5.03 Inches, Depth Outside: .47 Inches ; Lengt…
  • High Quality Magnetic Makeup Palette: 100% handmade,using environmental protection cartons and plastic magnets material,…

Why It’s a Staple: A customizable magnetic palette perfect for cream blushes and highlighters. The built-in mirror simplifies on-the-go touch-ups .
Best For: Minimalists who love curated kits.


Wellness Boosters: Inside-Out Health

1. Routine Natural Deodorant (SexySadie)

  • CONFIDENCE IN A JAR. This little jar of wonder was created for your underarms, but its natural formula means you can put…
  • SWEET, BOTANIC & REBELLIOUS. Raspberry & Sage. THE LIFE-CHANGING LEGEND, LOVED BY MILLIONS.
  • Apply a dime-sized amount to each underarm, and any area of your external body that you’d like to smell nice. This is ou…

Why It’s a Staple: A baking soda-free deodorant with ylang-ylang and orange essential oils. Aluminum-free and sweat-resistant .
Best For: Sensitive underarms.

2. Great Lakes Collagen Peptides

  • COLLAGEN PEPTIDES: For your daily routine, 20 grams of unflavored collagen hydrolysate per serving. Types I and III hydr…
  • HYDROLYZED FORMULA: An easy way to supplement collagen into your diet. Great Lakes Wellness Collagen Peptides Powder pro…
  • QUICK DISSOLVE: Our collagen dissolves 2x faster vs leading brands, with no clumps, taste or smell. Collagen Peptides Po…

Why It’s a Staple: Unflavored collagen powder that dissolves in coffee or smoothies. Supports skin elasticity, hair growth, and joint health .
Best For: Daily anti-aging support.

3. Harmonic Arts 5 Mushroom Blend

  • Mushroom extract; this formulation provides three species of mushrooms that have been part of traditional oriental healt…
  • Natural source of beta glucans; reishi, Shiitake and Maitake mushrooms contain naturally-occurring constituents, includi…
  • Gluten, wheat & Dairy Free; Solgar Resveratrol is free of: gluten, wheat, dairy, soy, yeast, sugar, sodium, artificial f…

Why It’s a Staple: A powdered adaptogen mix (cordyceps, reishi, lion’s mane) for immune support and stress relief. Mix into teas or lattes .
Best For: Immune-boosting routines.

4. Organika Spirulina Powder

  • PLANT BASED PROTEIN: Our blue-green Spirulina is a great alternative source of protein suitable for those who are plant …
  • SOURCE OF IRON: As a vegan or vegetarian it can be difficult to find natural sources of iron; be sure to try spirulina t…
  • PRISTINE SOURCING: The water used to grow the spirulina is pumped from over 400m below the ground to ensure pristine sou…

Why It’s a Staple: A plant-based superfood rich in iron, protein, and antioxidants. Detoxifies heavy metals and boosts energy .
Best For: Green juice lovers.

5. Vimergy Barley Grass Juice

  • GRAM FOR GRAM PACKS 10X THE IRON IN SPINACH. Organic barley grass juice powder from Vimergy is a concentrated green supe…
  • POLYPHENOLS PROMOTE CARDIOVASCULAR HEALTH.* Our barley grass super greens powder is made from 21x concentrated barley gr…
  • ABSORBED FASTER THAN OTHER BRANDS’ SUPERGREEN CAPSULES.* Vimergy Barley Grass Juice Powder uses a two-step process to en…

Why It’s a Staple: Packed with chlorophyll and vitamins, this powder supports cardiovascular health and digestion .
Best For: Daily detoxification.


Supplements for Targeted Support

1. MegaFood Women’s 40+ Multivitamin

  • Supports the unique nutritional needs of women over 40 for optimal health & well-being*

Why It’s a Staple: Formulated for aging women, it includes B vitamins, iron, and D3 for bone and immune health .
Best For: Hormonal balance and energy.

2. Trace Minerals Concentrace Drops

  • Most powerful natural health mineral supplements.
  • Impossible to underestimate the importance of minerals and trace minerals for the human body.
  • Removes the sodium from the Great Salt Lake water.

Why It’s a Staple: Replenishes electrolytes in reverse-osmosis water. Just 2 drops daily maintain mineral balance .
Best For: Hydration enthusiasts.

3. Pure Encapsulations Liver-G.I. Detox

  • Liver & GI Detox: Liver-G.I. Detox supports natural detoxification pathways as a liver cleanser and liver support, utili…
  • Nutrient-Rich Blend: Contains vitamins, minerals, alpha lipoic acid, and botanical extracts, such as turmeric root extra…
  • GI Support: Helps maintain healthy intestinal integrity and proper nutrient utilization; stimulates liver and gastrointe…

Why It’s a Staple: A biannual cleanse with curcumin and alpha-lipoic acid to support liver function and hormone balance .
Best For: Seasonal detoxers.

4. AOR Probiotic 3

  • SUPPORTS GASTROINTESTINAL HEALTH: Promotes gastric comfort, healthy gastric tissue, and normal functioning of the gastro…
  • ENHANCED COMFORT: A natural way to help protect the esophagus; Enhances digestive comfort throughout the day; Aids stoma…
  • CLINICALLY STUDIED NUTRIENTS: Obtained through herbal extraction; Contains vitamin C, zinc L-carnosine, mastic gum, sodi…

Why It’s a Staple: A high-strain probiotic for gut health and immunity. Free from common allergens .
Best For: Digestive wellness.

Beauty And Personal Care

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